VISION

• "To be the number ONE motorcycle company of choice with an image, brand, heart and passion that brings everyone's satisfaction."

MISSION

• "To uplift life by sharing a safe and enjoyable riding experience to all."

• Providing quality, affordable and accessible motorcycles to our customers.
• Building continuous customers relationship through quality service experience.
• Being responsive to the dynamic social and environmental needs of the community.
• Empowering people for better and fulfilling opportunities.
• Returning value to our stakeholders, delivering what is best, on time, all the time.

CORE VALUES

• Loyalty Integrity Teamwork Excellence Sense of ownership